Tag: brand vs generic

How Advertising Shapes Public Perception of Generic Drugs

Advertising for brand-name drugs influences patients to request expensive medications over equally effective generics, driving up costs without improving health outcomes. Here's how marketing shapes perceptions-and what you can do about it.

Placebo Effect and Generics: How Psychology Affects Your Medication Results

Generic drugs are chemically identical to brand-name versions, but psychological factors like expectation and labeling can make them feel less effective. Learn how the placebo effect impacts adherence and what you can do about it.